Amy Marietta
If you are an influencer, even if you have built up a huge fanbase, you can never just rest on your laurels and take your fans for granted. No, you need to do everything you can to keep your followers happy and engaged, so that they will stick with you, recommend you to others, and help you to maintain your success.
It’s a lot, right? But, don’t perry because there are lots of useful influencer tools that can help you keep your fans smiling and on your side…
- Click4Assistance: Create a Chatbot That Speaks Your Language
Let’s be real—answering fan DMs, comments, and emails can take up more time than you care to admit. As your following grows, so does the volume of questions you’re bombarded with: “Where did you get that jumper?”, “How do you do your winged eyeliner?”, “Can I have a shoutout?”. It never ends.
But what if you had a digital helper who could step in and take care of the most common queries? Enter the chatbot. These days, you can create a chatbot using Click4Assistance that reflects your personality (no boring robotic replies here) and handles those repetitive questions with ease.
A chatbot not only helps you save time but also makes sure your fans get instant answers—because we all know how impatient people can get online. Whether they’re asking about your latest post, upcoming merch drop, or how to sign up for your newsletter, your chatbot has got you covered 24/7. The best part? You can customise it so it doesn’t sound like a customer service robot, but more like the online BFF your fans didn’t know they needed.
- Canva: Keep Your Feed Looking Fresh
Influencers know that visuals are everything. Your Instagram grid? It’s a curated masterpiece. Your YouTube thumbnails? Eye-catching and on-brand. But let’s be honest—creating stunning visuals all the time can be a headache, especially if graphic design isn’t your thing.
Say hello to Canva, the easy-to-use design tool that even your nan could figure out (probably). Canva lets you create professional-looking graphics, stories, and banners in minutes, thanks to its drag-and-drop interface and thousands of templates. Whether you’re whipping up a new Instagram Story or designing a YouTube banner, Canva has you covered.
The best part? You don’t need to be a graphic designer to make something that looks top-notch. Your followers won’t know you whipped up that Story template in the 5 minutes before your morning coffee, and they’ll be none the wiser.
- Buffer: Schedule Like a Pro and Never Miss a Post Again
We’ve all been there—scrambling to post on Instagram at the “perfect” time, or realising you haven’t uploaded to TikTok in a week because life (and Netflix) got in the way. Consistency is key when it comes to keeping your followers engaged, but who has time to post in real-time every day?
That’s where Buffer steps in. Buffer lets you schedule all your social media posts in advance, across multiple platforms, so you never have to worry about missing a beat. Want to post three times a day without physically doing it? Done. Need to keep your followers entertained while you’re off on holiday? Easy. Buffer has your back.
It also offers analytics so you can see what’s working and what’s not, helping you tweak your content strategy on the go. Basically, it’s your virtual assistant for social media, minus the need for coffee breaks.
- Later: Plan Your Instagram Feed Like a Pro
Okay, so you’re scheduling your posts like a boss, but what about making sure your Instagram feed stays visually cohesive? After all, we know that aesthetics matter—people judge your entire profile on how those first nine squares look.
Later is a brilliant tool that not only lets you schedule posts but also allows you to preview your entire Instagram feed before anything goes live. It’s like playing Tetris with your posts to make sure everything looks perfectly aligned, on-brand, and downright beautiful.
Want to drag and drop a few images around to see how they fit? You can do that. Need to see how those filters work together? No problem. With Later, you can plan your content weeks in advance, ensuring that when your followers click on your profile, they’re hit with a stunning visual journey they’ll want to follow.
- Hootsuite: Because You Can’t Be Everywhere at Once
As an influencer, you’re probably juggling a gazillion social media accounts—Instagram, Twitter, Facebook, YouTube, TikTok… the list goes on. And keeping up with posting, responding to comments, and checking analytics on each one? Forget it. You’d need a personal assistant for that.
Or better yet, you could use Hootsuite. Hootsuite lets you manage all your social media accounts in one place. You can schedule posts, track engagement, and respond to comments across multiple platforms without ever leaving the dashboard. Think of it as your social media command centre—because, let’s face it, no one has time to open five different apps to check messages.
And with built-in analytics, you’ll get real-time insights into how your content is performing. So, you’ll know exactly what’s hitting the mark with your fans and what’s flopping (and can adjust accordingly).
- Patreon: Let Your Superfans Support You
If you’ve built a loyal following, chances are you’ve got a few superfans who would happily throw some cash your way to support what you do. That’s where Patreon comes in. Patreon allows you to offer exclusive content to your most dedicated fans in exchange for a monthly subscription.
Whether you’re sharing behind-the-scenes content, exclusive tutorials, or offering shoutouts, Patreon gives you the chance to build deeper relationships with your audience while bringing in some extra income. It’s a win-win. Plus, your superfans get the satisfaction of knowing they’re supporting their favourite creator in a tangible way.
- TikTok Analytics: Know What Your Audience Actually Wants
Sure, TikTok is all about having fun and being spontaneous, but if you’re serious about growing your influence on the platform, you need to know what’s working—and what’s not. Enter TikTok Analytics. This tool gives you a deep dive into your audience’s behaviour, so you can see which videos are resonating, who’s watching, and when they’re most active.
Are your dance videos flopping, but your product reviews are going viral? Now you know. TikTok Analytics lets you fine-tune your content strategy so you can give your audience more of what they love (and less of what’s sending them scrolling).
And the best part? It’s free and built right into the app. No need for third-party downloads or complicated setups. Just hop into your account and start seeing what makes your followers tick.
- Gleam: Run Giveaways and Build Hype
Everyone loves a giveaway. Whether you’re launching a new product or just want to give your followers something to get excited about, running a giveaway is a surefire way to boost engagement.But managing a giveaway? That can be a bit of a nightmare. Keeping track of entries, following up with winners, and making sure everything’s fair can take up way more time than you bargained for.
This is where Gleam comes in. Gleam makes running giveaways easy by handling all the admin for you. You can set up entry requirements (like following your account, sharing a post, or tagging a friend), track entries, and pick a winner—all in one platform. It’s like having your very own giveaway manager, without the hefty salary.
And the best part? Gleam integrates with your social media platforms, so you can boost your following while keeping your fans engaged and excited.
- Discord: Build a Community, Not Just an Audience
If you’re looking to build a deeper connection with your fans and give them a space to hang out, chat, and engage with each other, Discord is your answer. Originally built for gamers, Discord has evolved into a platform where influencers and creators can build communities around their content.
You can set up different channels for various topics (like Q&A, behind-the-scenes content, or fan discussions), and interact directly with your followers in real-time. Whether you’re hosting live events, launching a new product, or just want to hang out with your fans, Discord gives you a space to do it.
Plus, it’s free and super easy to set up. Your fans will love having a dedicated space to interact with you—and each other—and you’ll love having a community that’s more engaged than ever.
Keep Your Fans Happy Without Losing Your Mind
Being an influencer is not something you can just dip in and out of; it’s a full-time gig that you will need to work hard at if you want to have continued success. That being said, with the right tools to help you live, you can definitely make life easier for yourself, while also keeping your fans happy too. So, no more burnout and no more late nights – you can focus on what you do best; creating amazing content that engages your audience and keeps them coming back for more!