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Here’s What Every New Music Act Needs To Remember When It Comes To Promotion

In an ideal world, it would all be about the music, and you would not have to think about publicity, social media strategy, messaging, merchandise (OK, merchandise is pretty fun). However, the fact of the matter is that there are very few business landscapes more competitive than the music industry.

When you decide that your act is ready for the big wide world, you are signing yourself up for a marathon that is all uphill. Anyone can upload their work and schedule some social media posts kindly asking that people check it out. If you really want your music to find its audience, those people who are waiting to realize that you are their new favorite act but don’t know it yet, then you are going to need to put some real time, effort and yes, even money into promotion. Here are a few tips to help you get started.

Establish An Online Presence That Speaks To You

Everyone knows that the best way to experience music is in a live venue, sharing the moment with a throng of people, crushed together and just riding the incredible high of the places that music can take you to. However, that is really not possible at the moment, and the latest lockdown restrictions mean that we are still some way away from getting everybody back into a club again. So, what do you do when everybody is crammed into online space, clamouring for attention? Well, you make sure that your presence is sincere, that it represents who you are as an act, and that you keep your website and social media channels updated with more than just the latest video and a picture of you recording it.

Think About Bringing In A Professional

Breaking into the music industry is hard enough already, so doing it without the help of a professional with years of experience is frankly inadvisable. While there are some things that you can do without a music PR firm, it is always worth calling on their expertise and know-how to help you find the audience that is the right fit for your work. They are the ones who know the best journalists to send your demos to, the ones who can tell you how to build a comprehensive strategy, from Instagram to Spotify playlist promotion.

Don’t Forget About The Music

This sounds like an obvious point, but if you launch with one single and expect your audience to stick around, then you are going to be bitterly disappointed. While it is easy to get lost in the frantic rush to keep your online presence updated and active, remember that you need to be backing up everything you do with what you are all about. Forget the doom and gloom news reports and focus on what matters: the music.

 

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