The Ultimate 10 Day Puglia Travel Itinerary: Italian Beaches, Cave Cities & Hidden Gems

Aesthetic, beachy, slow-luxury travel

Dreaming of a European summer without the crowds? Welcome to Puglia—Italy’s best-kept secret and the new Amalfi. With fewer tourists, more la dolce vita, and a laid-back charm that blends rustic beauty with beachside luxury, this region is perfect for travelers seeking aesthetic, beachy, slow-luxury travel. In this 10 day Puglia travel itinerary, you’ll explore everything from the ancient cave city of Matera to the whitewashed hill towns of Ostuni and Alberobello, plus stunning coastal escapes like Polignano a Mare, Gallipoli, and Santa Maria di Leuca. Whether you’re planning your first time in Puglia or mapping out a Southern Italy road trip, this guide covers the dreamiest spots, best boutique stays, and hidden gems that make Puglia the ultimate Amalfi alternative.

Day 1: Arrive in Bari → Explore Matera (Italy’s City of Stone)

10 Day Puglia Travel Itinerary

Depending on your arrival time in Bari, you can either check into the nearby Parco Dei Principi Hotel Congress & Spa, conveniently close to the airport, or head straight to Matera to start your adventure. Matera is about a 45-minute drive from Bari airport, making it the perfect first stop. While Matera isn’t technically part of the Puglia region, it’s an easy and worthwhile detour on your way south. You can check out my in-depth Matera travel guide here.

Europe’s oldest continuously inhabited city, Matera boasts over 9,000 years of history carved into stone. This UNESCO World Heritage Site is famed for its ancient cave dwellings, rock-hewn churches, stone-carved hotels, and cozy cafes.

Matera’s cinematic charm has been featured in films like James Bond: No Time to Die—Italy’s timeless City of Stone, La Città dei Sassi. 10 day Puglia Travel Itinerary

Things to See & Do in Matera

Sassi di Matera – wander ancient cave dwellings and explore artisan shops
Old Town (Centro Storico) – charming alleys, piazzas, and boutiques
Church of Saint Mary of Idris – iconic cliffside rock-hewn church
Matera Cathedral – Romanesque architecture with panoramic views
Palombaro Lungo – underground cistern beneath the main square that was once used to sustain the entire city with water
Casa Grotta – peek inside a traditional cave home
Piazza San Francesco – historic square surrounded by churches and cafés
Gradoni Sant’Antonio – stone stairway with picturesque views
Castello Tramontano – unfinished 16th-century castle with a story
Fontana Ferdinandea
Have a custom olive wood bread stamp made at Mancini Timbri del Pane. He let’s you watch him make it and tells you the history of why why used them.
Take a 2-Hour Guided Tour of Matera’s Sassi
Explore the UNESCO-listed ancient cave dwellings with a local guide who brings Matera’s history to life. This quick yet immersive tour is perfect for getting your bearings and understanding the magic of the Sassi districts. You can book this tour here.

Where to Stay in Matera

Sextantio Le Grotte Della Civita – Luxury cave hotel in the heart of the Sassi
Palazzo Gattini Luxury Hotel – Elegant palazzo-style with spa & views
Aquatio Cave Luxury Hotel & Spa – Upscale with modern cave rooms and wellness center

Renting a Car in Puglia: Your Key to Freedom & Flexibility

The best way to experience Puglia’s dreamy beaches, charming hill towns, and hidden gems is by car. Public transportation is limited, and having your own wheels gives you total freedom to explore at your own pace — especially the off-the-beaten-path spots that make this region so special.

I recommend booking through this reliable car rental service for reliable service and great rates. Whatever you do, avoid random car brokers in Puglia at all costs because there are a lot of scammers. Stick with legit companies to keep your trip smooth and stress-free.

Day 2: Gallipoli — Pearl of the Ionian Sea

We started by driving all the way south first—about a 2-3 hour drive from Matera to Gallipoli—to get the longer haul out of the way. Then, we settled into the beautiful beach town of Gallipoli, known as the “Pearl of the Ionian Sea.” Coming from California, where we’re used to road trips lasting 5+ hours, this drive was easy, breezy, and beautiful. Therefore, we recommend doing it early on so you can relax and enjoy the rest of your trip without long drives looming ahead.

Check into your hotel — either Palazzo Presta or Palazzo Flora, both stylish stays with authentic southern Italian charm and created by the same brilliant owner.

Things to See & Do in Gallipoli:

Explore Gallipoli’s historic old town: whitewashed streets, piazzas, and vibrant local life
Shop at artisan boutiques and browse fish markets in the old town
Visit Togo Beach for a quiet swim and chill Ionian coast vibes
Watch the sunset from the beach or a seafront restaurant
Gallipolli boat excursion
Sailboat excursion leaving Gallipoli

Where to Stay in Gallipoli:

Palazzo Flora is a boutique guesthouse that seamlessly blends 19th-century charm with modern comforts. Housed in a building dating back to the early 1800s, the palazzo is adorned with original frescoes by the renowned artist Agesilao Flora, offering guests a unique glimpse into the region’s artistic heritage. The accommodations are thoughtfully designed, featuring king-size or twin beds, high-quality linens, and private bathrooms with spacious showers. Many rooms boast star-vaulted ceilings and elegant frescoes, creating an atmosphere of understated luxury. Guests can enjoy a refreshing dip in the seasonal outdoor swimming pool, relax in the tranquil garden patio, or indulge in a wellness experience with private yoga sessions or beauty treatments . Each morning, a rich breakfast is served at the nearby Palazzo Presta, just 100 meters away, providing a delightful start to the day.
Palazzo Presta

Day 3: Santa Maria di Leuca – “the end of the Earth”

First, drive 45 minutes south to Santa Maria di Leuca, the southernmost tip where the Adriatic meets the Ionian Sea. There, you can walk around town, enjoy the beach, book a boat tour, and treat yourself to some gelato at Martinucci, a local favorite.

Then head back to Gallipoli to your hotel, read by the pool, and get ready for dinner in town.

Things to Do in Santa Maria di Leuca:

3 hour Adriatic boat tour with Ionian caves & swimming
Swim at Local Beaches – Lido Azzurro, Felloniche Beach, Punta Ristola
Rent a kayak or paddle board to explore hidden coves and the coastline yourself
Stroll the Lungomare Cristoforo Colombo
Enjoy seafood & a sunset apertivo at a cliffside bar or restaurant like Lido Azzurro or Molo 29

Day 4: Beach hopping + Otranto

After a couple days in Gallipoli, it’s time to head east toward the Adriatic coast. The drive to Otranto takes about 1.5 to 2 hours, but you’ll want to take your time — this part of the region is packed with hidden coastal treasures.

Spend the day beach hopping & stopping at picturesque seaside spots like:

Ponte Ciolo & Bar Ristorante L’Incanto – grab a coffee or drink with a view of the dramatic bridge and turquoise water
Marina di Novaglie – a low-key coastal village perfect for a scenic swim
Marina Serra – natural pools carved into the rock
Tricase Porto – a charming fishing port with waterfront cafes
Castro – cliffside town with dramatic views
Optional: Bagno Marino Archi beach club or a spontaneous dip along the way

Wrap up the day by checking in at Masseria Prosperi, a beautifully restored countryside stay with rustic charm and modern comforts — perfect for relaxing after a day of exploring.

Where to stay in Otranto:

Masseria Prosperi: a dreamy countryside escape nestled between Otranto and the Adriatic coast. This boutique agriturismo is the perfect mix of rustic charm and elevated comfort — think stone walls, cozy interiors, a natural pool, and serene views of olive groves and grazing horses. It’s peaceful, private, and feels like you’ve stepped into a magical fairytale.

After a full day of coastal exploring, we stayed in for dinner — and we’re so glad we did. The farm-to-table meal was seasonal, local, and absolutely delicious. We ate the best meal we’ve had this year, surrounded by candlelight and the quiet hum of the countryside. The kind of slow-luxury moment you never forget.

Palazzo de Mori: a charming oceanview hotel perched above Otranto’s marina. With its breezy terraces, dreamy views, and walkable location in the heart of town, it’s the perfect base for soaking up the Adriatic coast.

Day 5: Otranto & Baia dei Turchi

You can either spend another night at Masseria Prosperi (if they have availability), or check into Palazzo de Mori, a charming oceanview hotel perched above Otranto’s marina. With its breezy terraces, dreamy views, and walkable location in the heart of town, it’s the perfect base for soaking up the Adriatic coast.

Spend part of the day exploring Otranto, one of Puglia’s most picturesque seaside towns. Stroll through the historic old town, where whitewashed buildings, bougainvillea-covered balconies, and cobblestone alleys open up to sweeping sea views. . It’s relaxed, romantic, and full of character — the perfect coastal escape.

Things to Do in Otranto

Stroll along the harbor & Lungomare degli Eroi
Stroll through the historic old town
Otranto Cathedral – home to a stunning 12th-century mosaic floor and a crypt lined with ancient columns
Walk along the town’s fortress walls for panoramic views of the turquoise coastline
Enjoy an aperitivo at a cafe along the marina
Shop artisan crafts – look for handmade leather sandals, ceramics, and locally made souvenirs in the old town
Relax at Spiaggia dei Gradoni – a small sandy beach just outside the old town—arrive early to snag a spot
Swim at Grotta della Poesia – explore the famous “Cave of Poetry” with clear turquoise waters
try the region’s iconic dessert: gelato stuffed in a freshly baked brioche bun — also known as brioche con gelato. It’s exactly as dreamy as it sounds: warm, flaky pastry filled with your favorite scoops of creamy gelato. The perfect mix of hot and cold, crunchy and smooth. It’s a must-try indulgence that captures the sweet, slow-luxury vibe of southern Italy.

Day 6: Lecce

Located in the heart of Puglia, Lecce is a baroque beauty bursting with history, art, and slow-travel charm. Often called the “Florence of the South,” this sun-soaked city is known for its ornate architecture, creamy limestone buildings, and golden-hour glow that makes every corner feel like a movie set. Whether you’re into ancient ruins, photography, or just café-hopping your way through Italian history, Lecce is an absolute must. (Lecce is a 40 minute drive from Otranto)

What to do & see in Lecce:

Basilica di Santa Croce – The crown jewel of Lecce’s baroque architecture
Piazza del Duomo – A grand, theatrical square perfect for golden hour photos
Roman Amphitheatre – Ancient ruins right in the city center
Piazza Sant’Oronzo – The lively main square with shops, cafés, and Roman columns
Porta Napoli – A dramatic stone gateway that marks the entrance to the old town
Castello Carlo V – A 16th-century castle turned cultural venue
Via Palmieri – Your go-to for aesthetic wandering and outfit pics

☕️ Matcha & lunch must: al ventuno lecce – The best spot in town for iced coffee, matcha, and light bites

Best gelato stop: gelateria la romana – So creamy, so good, you’ll want two scoops

Iconic foods to try in Lecce:

Pasticciotto Leccese – Warm, buttery pastry filled with silky custard (pro tip: eat it fresh out of the oven in the morning)
Rustico Leccese – A savory puff pastry filled with béchamel, tomato, and mozzarella — dangerously good
Orecchiette con le cime di rapa – Local pasta made with turnip tops, garlic, and a little spice
Puccia – A rustic sandwich stuffed with veggies, cheese, or meats
Fave e cicoria – A humble but comforting dish of pureed fava beans and sautéed chicory
Bonus tip: Feed the pigeons in the piazza — they’re kind of the unofficial locals ️

Where to stay in Lecce:

Patria Palace Lecce: a luxurious five-star stay in the heart of Lecce, set directly across from the stunning Basilica di Santa Croce. Housed in a historic Baroque palace, the hotel blends elegant 18th-century charm with modern comfort. Guests love the rooftop terrace for aperitivo views, the beautifully designed rooms, and the unbeatable location for exploring Lecce’s iconic architecture on foot.

Day 7: Ostuni & Alberobello

The White City of Puglia

Perched high on a hill with panoramic views of olive groves and the Adriatic Sea, Ostuni is one of Puglia’s most iconic and photogenic towns. Known as La Città Bianca (The White City), it’s famous for its whitewashed buildings, winding alleyways, and sun-bleached stone that glows golden at sunset.

Spending a few hours here feels like stepping into a Mediterranean dream — think stone staircases, hidden courtyards, and little doors painted every shade of blue and green. Get lost on purpose, pop into local artisan shops, and snap pics at every turn.

What to do in Ostuni:

Wander the Old Town — just follow the cobblestones and see where you end up
Vintage shop – make sure to stop at ModernAriArt at Via M. Lercario 10
Shop ceramics, linen, and olive oil from local makers
Visit the Ostuni Cathedral, a Gothic-meets-Baroque beauty with a rose window
Grab an aperitivo in Piazza della Libertà, the town’s main square
Lunch at Borgo Antico Bistrot – best view, Pugliese food, and drinks

Visit Alberobello — The Storybook Town of Trulli

After exploring the dreamy white alleys of Ostuni, enjoy a scenic 45-minute drive inland to Alberobello, a UNESCO World Heritage Site that feels like stepping into a storybook. This enchanting town is world-famous for its trulli — unique whitewashed, cone-roofed stone homes originally built in the 14th century by local farmers. Today, many of the trulli now house artisan boutiques, cafés, and wine bars, so take your time browsing, sipping, and soaking up the whimsical vibes.

One fascinating fact about the trulli: they were constructed without mortar so they could be quickly dismantled when tax collectors came around — no house, no taxes. Today, most have been carefully restored with mortar to preserve their charm and stability, while honoring Alberobello’s unique architectural heritage.

The town’s compact size makes it perfect for a 2–3 hour visit — ideal for wandering cobblestone streets, shopping handmade goods, and soaking up the whimsical atmosphere before continuing your journey.

What to do in Alberobello:

Explore the unique trulli houses — iconic cone-roofed stone homes
Wander through the cobblestone lanes of Rione Monti – the trulli-lined district
Visit a traditional artisan shop making handcrafted ceramic whistles
Snap the iconic rooftop photo from the panoramic terrace
Enjoy a refreshing spritz or gelato while soaking in the fairytale atmosphere
Book a guided tour to learn the history of Alberobello & trullis

One of my favorite moments? Stumbling into a tiny trullo shop run by an older artisan who handcrafts ceramic whistles — each one with its own personality and sound. It was such a sweet, unexpected glimpse into Puglia’s traditions.

Then drive 30 minutes to Polignano a Mare and check into your hotel — we stayed at Covo dei Saraceni.

Day 8: Boat Tour & Exploring Monopoli + Polignano a Mare

Start your day with a scenic boat tour departing from Monopoli’s charming harbor, where you can admire the stunning Adriatic coastline, sea caves, and hidden beaches only accessible by water. We did this boat tour and highly recommend it — it was absolutely perfect.

After your boat adventure, spend time exploring Monopoli’s historic center. Wander its narrow streets, visit local shops, and admire the beautiful marina along with unique coastal architecture.

Then take a short 10 minute drive back to Polignano a Mare for a memorable dinner. Enjoy fresh local food with breathtaking views of the cliffs and sea, soaking in the romantic atmosphere of this iconic town.

What to do & see in Monopoli:

Boat adventure is a must – this is the best way to see the coastline. Highly recommend this boat tour here.
Gelateria Gasperini (since 1936) is Monopoli’s iconic gelato spot, loved for its rich, creamy flavors like pistachio and lemon, plus vegan sorbets. Located in the historic center, it’s perfect for a sweet treat after exploring town or before a harbor stroll. (This was the best gelato we had the whole trip! 11/10)
Wander the historic old town (Centro Storico) – Meander through narrow, whitewashed alleys filled with artisan shops, cute piazzas, and vibrant street life
Visit Piazza Giuseppe Garibaldi – Relax with an espresso or aperitivo in this lively square—the perfect spot for people-watching.
Explore Porto Vecchio (Old Port) – Watch fishermen at work, admire colorful gozzi boats, and enjoy the waterfront atmosphere
Discover Castello Carlo V – Visit this 16th‑century fortress at the water’s edge for historic architecture and sea views
Check out Monopoli Cathedral (Basilica della Madonna della Madia) – A Baroque marvel with an impressive interior and legendary origin story involving a miraculous raft
Stroll the Lungomare promenade – Walk along this scenic coastal path for stunning Adriatic views—especially magical at sunset
Swim or sunbathe on local beaches – Cala Porta Vecchia, Porto Verde, Cala Cozze, and Porto Bianco offer beautiful marine spots a short walk or drive away
Tour Palazzo Palmieri – Explore this elegant Baroque palace now used for art exhibitions
Go swimming off the rocks – For a local’s experience, swim in the clear, calm waters just under the old town walls.
Attend a morning market (Tuesdays) – Visit the outdoor Mercato di Monopoli for local produce, cheese, seafood, and handcrafted goods

What to do & see in Polignano a Mare:

Visit Lama Monachile (Cala Porto), the iconic pebble beach nestled between cliffs, perfect for swimming and sunbathing
Relax at Cala Paura, a quiet pebble beach with traditional fishing boats
See the Domenico Modugno Statue and stroll down Via Roma, decorated with lyrics from “Volare”
Capture panoramic views from Terrazza Santo Stefano and Largo Ardito scenic viewpoints
Dine at Ristorante Grotta Palazzese, a spectacular cave restaurant overlooking the Adriatic
Witness or learn about the thrilling Red Bull Cliff Diving World Series held annually here
Visit the Pino Pascali Museum for contemporary art
Explore the stunning sea caves on a boat tour (e.g., Grotta Palazzese and Grotta delle Rondinelle) Book this one by clicking here.

Where to stay in Polignano a Mare:

Covo dei Saraceni is a luxurious hotel perched atop the cliffs of Polignano a Mare, offering breathtaking views of the Adriatic Sea. Its prime location places guests just steps away from the iconic Lama Monachile Beach and the charming town.

Day 9: Valle d’Itria Charm — Martina Franca, Locorotondo & Cisternino

Take a break from the coast and head inland for a day of dreamy hilltop towns, historic architecture, and slow travel vibes in the heart of Puglia’s Valle d’Itria. These three towns are just a short drive from each other (10–20 minutes max), so you can soak in a lot without feeling rushed.

☀️ Morning: Martina Franca

Start your day in Martina Franca, known for its elegant Baroque architecture and grand palazzos.

Things to do:

Wander through the Centro Storico, full of picturesque alleys and whitewashed buildings with intricate balconies.
Visit the Basilica di San Martino, the town’s stunning centerpiece.
Grab a coffee or cappuccino in Piazza Plebiscito and people-watch like a local.
Pop into artisan boutiques or pick up some handmade linen or ceramics.

Midday: Locorotondo

Next, drive 15 minutes to Locorotondo, one of Italy’s officially recognized “most beautiful villages.”

Things to do:

Stroll the circular old town with its flower-covered balconies and quiet charm.
Snap panoramic views of the Valle d’Itria from the viewpoint near Villa Comunale.
Try a glass of Locorotondo DOC white wine — the town is famous for it.
Lunch al fresco at a café in Piazza Vittorio Emanuele II.

This is a great time to slow down and just enjoy the peaceful pace of the region.

️ Afternoon/Early Evening: Cisternino (optional but recommended)

If you’re still feeling curious (and hungry), head 15 minutes to Cisternino, known for its butcher-to-grill restaurants.

Things to do:

Book a wine tasting tour at a farmhouse & winery.
Explore the historic center with its Moorish influences and old churches.
Have an early dinner or snack at a fornello pronto, where you choose your meat (or veggie options) and they grill it on the spot.
Enjoy a spritz in Piazza Vittorio Emanuele as the sun sets.

While we didn’t explore these this trip, I’m going back to Puglia next week for Polifonic Music Festival and will be checking these out because many highly recommended them:) I’ll be sharing more details about my 10 Day Puglia Travel Itinerary on my Instagram, Tiktok, and Youtube 🙂

Day 10: Bari

Before wrapping up your 10 Day Puglia adventure, spend a relaxed day in Bari, a vibrant coastal city full of history, local flavor, and seaside energy. Bari perfectly blends old-world charm with modern life, making it the ideal final stop before heading home.

What to do in Bari:

Wander Bari Vecchia – get lost in the winding alleys of the Old Town where colorful doors, laundry lines, and local orecchiette makers bring the streets to life.
(Try to) Visit Bakery Santa Rita – a tiny local favorite known for its legendary focaccia — golden, pillowy, and topped with juicy cherry tomatoes. (Heads-up: the line can be hours long — we didn’t make it, but it’s said to be worth the wait if you have the time!)
Visit the Basilica di San Nicola – a major pilgrimage site and beautiful Romanesque church with historical and religious significance.
Walk the Lungomare – stroll the scenic seaside promenade for dreamy Adriatic views and a fresh breeze.
Explore the Murat District – for a more modern vibe, head to this area for boutique shopping, cafés, and aperitivo options before dinner.
Street Food Walking Tour with a guide – you can book this highly rated experience here.

Bari’s energy is the perfect blend of local life and laid-back coastal charm — a great place to reflect on your trip (with a gelato or spritz in hand).

Where to stay:

Nicolaus Hotel Bari – situated in the city center near the old town and seafront, Nicolaus Hotel offers elegant rooms and easy access to Bari Vecchia, shopping districts, and the scenic Lungomare. Ideal for exploring Bari on foot and soaking up the local vibe.
Parco Dei Principi Hotel Congress & Spa– this is the hotel I recommend staying at if you have a 6 am flight like we did. This hotel offers spacious rooms, a spa, and convenient access if you’re arriving late or departing early. Perfect for a restful start or end to your trip.