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@Primark x @Refinery29

This week I worked on a campaign with Primark and Refinery 29 for Primark’s new store opening at the King of Prussia Mall in Philly. The whole experience was incredible and the store itself is like a Disneyland meets Nordstrom with phone charging stations everywhere for the millennials (#me), dressing rooms that you can throw a party in (literally – you can rent them out) and TVs displaying visually stimulating content (I mean look at the facade of the store below). Primark is known to be THE place for on-trend items in Europe and they have continued to grow so quickly that now they are coming to the states full force. Not only are the prices beyond reasonable, they have everything you need from home goods decor to make up to phone accessories. This place is unreal and I highly recommend you go A$AP.

Primark is all about collaborations (one of my favorite words – another reason to love them) so they also want you to share your #Primark looks and post them on Primania which is a platform where you can submit your street style looks and can possibly be featured in their stores. Cool right?

Ciao ciao.

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Outfit: Primark coat + boots, top by The Eight Senses, sunnies by Tom Ford.

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Love this babe from @notjessfashion

Inspiration of the day:

“Happiness is not something ready made. It comes from your own actions.” – Dalai Lama

Song of the day: “Lotto” by 50 Cent and Rotimi