Fashion’s Night Out in New York City was so much fun with the Zaden Row team. Another one of our PR stunts that got a lot of attention was the good ol’ faithful balloons. It wasn’t easy to miss me as I walked down 5th Ave with the bundle of balloons. Nina, Keira, Sola and I went up and down past the stores passing out Zaden Row cards and magnets while also taking lots of photos with our fans. We got to see the famous Bill Cunningham, one of the most humble photographers who I respect so much because he does what he loves and he is truly amazing at it.
As all of you know, no one buys anything at FNO (Fashion’s Night Out) but you do enjoy the free drinks, swag bags they pass out and celebrity appearances. They should really do this twice a year, so much fun.