With New York Fashion Week drawing to a close, now is the perfect time to reflect on the best shows, moments, and swoon-worthy pieces from the jam-packed festivities. There’s one standout that is sure to have fashion lovers, insiders, and influencers talking for weeks after NYFW is officially over. That would be Tommy Hilfiger’s collaboration with Gigi Hadid, which took to the catwalk Friday night and awed all in attendance. Here is everything you need to know about the Tommy x Gigi extravaganza, from the pieces showcased to the people in attendance.
Tommy x Gigi took over Pier 16 at the South Street Seaport in Lower Manhattan to create a festive fair-style set complete with games, rides, French fries, cotton candy (a fair food must-have), and temporary tattoo booths for guests to enjoy post-show. Along with the carefree carnival atmosphere there were twinkling lights strewn above the catwalk setting the perfect stage for the collection’s fun, whimsical pieces.
The NYFW reveal of Hilfiger’s collaboration with Hadid was nothing short of a star-studded event—but did you really expect anything less from a pair that is one-half fashion powerhouse and one-half supermodel? Among the celebrities in attendance were Olivia Palermo, Anna Wintour, Kris Jenner, and, of course, Taylor Swift, who could be seen bopping along to the music and snapping pics from the front row. But in addition to the usual A-listers, Hilfiger opened his fashion show and amusement park to the general public. The designer offered a thousand tickets to consumers bringing an enthusiastic energy to the event that is rarely seen during the typical Fashion Week show.
Perhaps best known for preppy pieces, super-wearable, perfect-fitting jeans, and timeless, and all-American styling, the fashion brand remained true to its roots on the NYFW runway. The line showcased a nautical-themed collection inspired by both Hilfiger’s classics and Gigi Hadid’s own personal aesthetic.
The supermodel-slash-muse-slash-designer did the honors of opening the show herself, kicking off the collection with a shrunken sailor jacket, graphic anchor tank knotted at the navel, leather pants, and a fringed scarf. What followed were ensembles that were every bit as seaside-chic as the first, ranging from tops and dresses in the quintessential nautical stripe to statement jackets and slim trousers with edgy accents to oversize hoodies, chunky knits, and athleisure-ready tracksuits.
The most innovative aspect of the collection wasn’t the pieces themselves but how they were made available to consumers—in one word, immediately. Hilfiger and Hadid chose to present their collaboration as an in-season, ‘see-now, buy-now’ line, ready for purchase as soon as the show began. A shift away from the normal six month lag time usually seen in the fashion industry, the ability to purchase an entire outfit from the catwalk as soon as you see it is a genius move on the part of the designers, allowing fashion-lovers across the globe access to Tommy x Gigi instantly (so…what are you waiting for?).